CEO of Another Planet Entertainment, Gregg is one of the top concert promoters in the country, dating back to his time booking concerts for the University of California’s Cal Performances series, to serving as CEO of Bill Graham Presents. A graduate of the  College of Environmental Design’s Department of City & Regional Planning, he put his knowledge of the positive  effects of arts and culture on cities to use as he restored the Bill Graham Auditorium and Greek Theater in San Francisco and Fox Theater Oakland and turned these California venues into economic engines for the San Francisco Bay Area. In 2003, Perloff launched Another Planet Entertainment in Berkeley. The company books hundreds concerts a year, from world-renowned groups like Radiohead to local independent bands, and is responsible for producing the wildly successful Outlands Music & Arts Festival in Golden Gate Park, which in its first four years contributed over $4.3 million to San Francisco’s Recreation & Parks Department. We promote events 52 weeks a year in venues from clubs to stadiums to multi-day festivals and everything in between. APE exclusively operates and promotes concerts at the Greek Theatre at UC Berkeley, San Francisco’s Bill Graham Civic Auditorium and The Independent, the Fox Theater in Oakland, the Oxbow RiverStage in Napa, and Lake Tahoe Outdoor Arena at Harveys. Annual festivals include San Francisco’s Outside Lands in Golden Gate Park and Las Vegas’ Life is Beautiful.